Kirpya Dhyan Dein

Kirpya Dhyan Dein

This Ogilvy & Mather campaign has not only set new highs in the advertising industry but has also shown Hijras in a new light. Instead of being annoying roadside disturbances, whom we mostly give money to avoid any “Curses” from have been transformed into a useful means to implementing road safety rules.Its amazing how they capture one’s attention 🙂

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